Brighton and Hove, UK-based Sussex Sign Company offers a full signage service from design to manufacture and installation. The company has been in operation for nearly 20 years and employs 21 people.
Eleven years ago, Sussex Sign Company added digital printing services to its portfolio with a Tiara Opal, appointing Quality Print Services (QPS) as equipment and maintenance supplier a year later.
Despite being based across the country in Burscough in Lancashire, the QPS team, led by Managing Director Chris Bailey, has become a key contact for Sussex Sign Company. "Chris has been keeping us running and keeping us turning over for ten years," explains Norman Mayhew, Managing Director of the signage company. "We trust him."
This trust soon led to a switch from OEM digital printing inks to Nazdar premium alternative inks; Bailey recommended the brand for its value and reliability, and Mayhew was convinced to try it. In the past decade, Sussex Sign Company has run Nazdar inks supplied by QPS on a Mimaki JV3 and, since its installation by QPS last May, a Roland VersaArt RE-640.
Nazdar 1302 Series and 2000 Series, for the Mimaki JV3 and Roland VersaArt respectively, are colour-matched and chemically compatible with original equipment manufacturers’ (OEM) inks. This enables users to avoid the cost of waste ink and reprofiling when changing to Nazdar products. In order to make the swap, simply insert a Nazdar cartridge into the relevant printer when the OEM cartridge runs out and enjoy continuity of print, yet with an added bonus of an increase in profit.
“The Nazdar ink has been faultless," says Norman Mayhew. "Businesses often switch to alternative inks because they're cheaper. Whilst Nazdar ink is cost effective, it's also reliable with really good colourfastness - essential attributes for our company.”
Nazdar’s ink portfolio includes solvent, UV-curable, aqueous and dye-sublimation inks designed specifically for many of the most popular machines on the market. QPS is a main distributor of Nazdar digital inkjet ink products, offering the widest range of high performance inks for today’s commercial inkjet printers.
"During our decade-long relationship with Sussex Sign Company we've supplied both second-user and new printers, and the ideal alternative inks from Nazdar to help them run reliably and at a lower cost," says Chris Bailey, Managing Director, QPS. “We're always happy to make the trip down to Sussex to work with Norman and his team and are looking forward to helping them expand further this year.”